After planning, decorating, and organizing her wedding for a grand total of $9k, my sister and I decided to brand and market our capability to create great celebrations on a strict budget. My sister came up with the name “Heirlum”, and I began creating the Identity. I typically like to have clear and almost strict parameters before beginning a project. For Heirlum, however, I enjoyed exploring the ways in which I develop my own limits and parameters, while posessing complete creative freedom. This is a sampling of the outcome.

Year: 2012-Present
Branding, Collateral, Environment Design, Illustration

Brand Colors

Heirlum brand colows

Visual Language

Heirlum visual language

Printed Matter

Heirlum printed matter 1

Table Styling

Heirlum table styling

Printed Matter

Heirlum printed matter 2