For the Southern Off-Road Bicycle Association (SORBA) logo, I was tasked with including the ideas of not only outdoor, off-road bicycling, but additionally a proud Chattanoogan heritage. I decided to push the logo into less of a typical, super-sporty Ironman / Red Bull-esque logo and further “into the woods”... after all, that’s what happens when you go off-roading. I was ultimately inspired by national park signs you’d find along a trail. To represent Chattanooga, I included our signature Lookout mountain silhouette.

Year: 2014 Agency: Freelance
Branding, Collateral, Logo Design

Brand Colors

SORBA colors
SORBA photograph


SORBA typography

In The Wild

SORBA in the wild