I helped Fieldbook with a quick marketing campaign aimed at helping people “ditch” their spreadsheets. The goal was to show people who depend on unwieldy and at times, maddening spreadsheets, that there’s another way to manage data—and that it can even be fun. We wanted to really empathize with users on this issue, so we created a game out of the idea of banishing spreadsheet files to a black hole, and carried that visual style throughout the visual design.
Year: 2017 Completed At: Phuse.ca
Marketing, UI Writing, Illustration, Web & Mobile UX, UI