Ambition was the second project I worked on while working in-house at a tech product startup. In developing the brand, visual language and UX from inception, I feel as though I had some hand in shaping the future of this product, which uniquely positioned itself within the “gamification” sector of Business Intelligence and productivity tools. See Version 2.

Year: 2013-'15 Agency: Ambition
Branding, Collateral, IA, UI, UX, Web Design

Ambition product UI

Logo Explorations

Ambition logo exploration


Ambition typography
Ambition business cards

Brand Colors

Scoring System Colors

Ambition colors


Ambition website

Design Elements

Ambition design elements