A new yoga studio in town came to me with the belief that yoga should no longer be seen as a practice for one specific demographic. They wanted a boutique feel with an irreverent twist—appealing to men and women alike. The geometric base of the mark references balance amongst the postures, or asanas inherent in the many styles of yoga to be offered. A connection to nature is represented by the elemental palette rather than lotus flowers and mandalas.
Year: 2017 Agency: Freelance
Branding, Logo Design, Collateral, Apparel